Titleist, Brand Communications Sr. Manager

We’ve been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities and the game of golf in a better position than when we started.

Together we live by the credo, “Autograph your work with excellence.” We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do – from the performance and consistency of our products, to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.

Job Overview

As Titleist Brand Communications Sr. Manager, you will oversee brand communication strategies for the core target audience, TEAM TITLEIST and will collaborate with various stakeholders (including the head office in Japan and the US) to promote the branding of the Titleist brand. This position also required oversee the creation of a PR structure centered on specialized media, the systematization of owned media, and media planning, including digital, across the categories of balls, clubs, and gears. We are looking for a strong leader with passion and a drive to lead and inspire a team of brand communication team.

Visit https://www.titleist.co.jp/teamtitleist/

Job Description

Collect and assess the dedicated golfers’ insight, identify their needs and work with external and internal stakeholders to increase the brand’s presence in the Japanese market, aligning with the guidelines of the U.S. headquarters.
Upgrade from the status by managing and designin content across communications, including traditional media, while keeping digital at the center.
Develop and execute PR activities and branding strategies, with a focus on golf-specific media.
Manage and upgrade owned media platforms such as websites, YouTube, SNS, etc., and develop strategies and drive masures the role of each media.
Oversee and direcct the cultivation of brand loyalty within TEAM TITLEIST, utlizing data collected through evens and other channels with collaborating EC and CRM teams.
Lead Brand Marketing Team and provide coaching & guidance to members.

Requirement

Experience in planning and managing brand(s) (external events) – able to manage and administer branding (5 plus years).
Leadership skills to lead a team, including scheduling, budgeting, and outside agencies, and to oversee overall brand communication.
Rich working experiences with external ad/media agencies
Experience in creating strategies for digital communications including SNS (FB/IG/YouTube) and directing content creation.
Skills to manage and evaluate external agency performances
Communication skills to collaborate with both global and local team members from different channels
Rich knowledge of golf
Bachelor’s degree in Marketing, Communications or Business is ideal
Experience working in the golf industry (Nice to have)
Experience overseeing brand and marketing operations for sports brands or luxury consumer durables (Nice to have)
Experience in brand management at an advertising firm or similar (Nice to have)
English: Business Level (business trips to US and APAC, conferences)
Japanese: Native level