The Keppel Club is seeking an Executive, Branding and Communications expert to join its team to raise the profile of the club.
Communication Outreach; Promotion and Branding
- Produce consistent corporate communications materials such as announcements, electronic direct mails (EDM) and notices
- Collaborate and support inter-department communications needs. Promote the Club’s F&B, golf programs and services in the digital and physical space.
- Work closely on F&B, Sports, Golf etc (Member or Public outreach)
- Support social media paid and organic ads
- Increase Google reviews and social media followers of the club
- Update sales package materials
- Social media planning and broadcasting of Keppel Club community Festival and Keppel Charity golf
- Work on promotional and event posters closely with Designer and all departments
Club E-publications
- Brainstorm contents and assist in the monthly e-newsletter
- Cover stories/activities for newsletter. Write/proofread articles, conduct interviews and provide photography
- Liaise and work closely with the newsletter sub-committee
- Coordinate and edit content submitted by contributors
- Assist in the writing of annual report and other ad-hoc projects
Website and social media
- Periodic checking and updating the Club’s website
- Support in the new website development in 2025
- Work on monthly organic social media posts to promote club events, F&B promotion poster ads
- Coordinate with website service provider for changes and updates (when required).
- Daily management of the social media accounts, including responding to feedback and queries from readers.
- Support role for social media paid ads for business development projects.
- Initiate creative ways to engage readers and identify new social trends to increase the Club’s online presence.
- Monitor statistics of online engagements.
Others
- Maintain a library of resources for use by all in the office such as photographs, videos and publications.
- Keep abreast of communication trends and competitors’ developments.
- Opportunities to work on social media marketing
- Undertake other responsibilities and projects assigned including Club’s events.
- All other additional tasks and duties assigned by managers and the Management from time to time.
Requirements:
- Diploma / Degree in mass communications, marketing or public relations.
- 2 to 5 years’ experience in marketing and copywriting.
- Familiar with social media marketing and updated with latest social media trends (Telegram, Tik Tok, etc.)
- Ability to analyze and leverage on data
- Strong command of English. Meticulous attention to detail.
- Ability to think on your feet and plan / organize ahead to meet timelines
- Adaptable, good team worker, responsible, organized and meticulous.
- Multi-tasking and able to juggle with minimal supervision.
- Effective collaboration across departments
- Effective time management and organizational skills
- Committed and able to work on weekends, evenings and public holidays for event coverage (when required)
To apply for the role, click here.
